Ophelia Girls x Summer 17′ trends

How was everyone’s 4th?! We hope it was filled with bright and sparkly fireworks, breezy beaches, and possibly one too many hot dogs (hold the ketchup) and watermelon slices (guilty as charged). We had quite a busy week here at Ophelia between all three of our 30A locations as it’s one of our favorite weekends of summer. We also shared some fun updates on social, which even included a swimwear style-watch Facebook live (make sure to check it out if you’re searching high and low for a swimsuit that works for your body!) celebrating National Bikini Day! Yes, it’s a thing, and we LOVED sharing some of the hottest current styles in swimwear with all our fellow Ophelia girls out there.

Our motto for current trends this year was easily ‘less is more’ (style alert: like this super chic indigo colored one piece from Mara Hoffman that doubles as our favorite bodysuit!) as we’re seeing more coverage from all our favorite designers this summer. 

This week’s Ophelia Girl feature is all about fresh takes on July 4th’s love of red, white and blue. Something about this year has felt as if rocking those colors throughout the year really works more so than ever, so make sure to keep a tab of your favorite red/white/blue picks online and in-store!

P.S. if you’re planning a visit to 30A anytime soon (or want some inspo on what to do this weekend if you live here!), here’s one of our favorite travels guides from Glitter Guide!


@maleenapruitt by the beach rockin’ Red, White & Blue stripes (plus a beautiful, summery, yellow) all day long here at 30A!

SHOP: our favorite one-piece picks 


The @marahoffman crisscross front one-piece on the beautiful @_jennakaye is pure M A G I C! ?

SHOP: our Mara Hoffman styles 


Shouldn’t every day be #nationalbikiniday?! ?? Yessss! // We’re celebrating with besties @mary_miley & @akcalhoun_ in @boysandarrows & @seafollyaustralia ???

SHOP: Boys + Arrows || Seafolly Australia 


How to be patriotic all weekend long…this is how!@mpatenimocks ?❤️

SHOP: all Vitamin A styles 


⛴?@elliepope7 in @boysandarrows knows how to Positano party ? and @kristenblossmangroup (in @ellamoss) might be the most glamorous woman on the Amalfi coast! ?✨

SHOP: all our new styles


Cheers beach babes! xoxo,

Ophelia