Hi Ophelia babes!

How are you all living out there?! After the magic of Monday’s Solar Eclipse we’re still feeling pretty mystical over here. As we’re heading into the last weeks of August we’ve been busy in the shops getting ready for some new styles arriving (hint: hello, fall!) whilst still planning end of summer gatherings.

Speaking of, any fun plans for Labor Day? We know what we’re wearing (this retro number from L*Space that we – and every cute insta girl out there – can’t stop obsessing over) and we’re already picking the playlists too. Our watermelon and rose cocktails are already accounted for!

For this week’s Ophelia girl features we welcomed back one of 30A’s finest home after her year in Malibu, Paige – heyyyy!! Plus Alden is back from Australia too, so cheers to that and cheers to summer, forever. 


 After a year in Malibu she’s back with us on #30A, welcome back girl! // wearing @faithfullthebrand shirt dress & @holstandlee jewelry! ?
SHOP her look in-store + dresses online

Mermaid’n in Miami. ??? Our girl @emmemartin wearing@kaohs_swim!
SHOP her look in-store or similar look here online

Hands in the air for beach, besties and bikinis! Monday cutie @annabelle_bass (in @boysandarrows) + friends sharing that #opehlialove!

She’s got that Sunday smile! @aceatthebeach in @vitaminaswim living her best #30A life! ???

Doing that 7 day weekend in style! @aceatthebeach wearing the “7 Day Weekend” Romeo V-Neck Tee
SHOP ‘7 Day Weekend’ tee here online

If there’s one thing we know for sure is that it’s been a hot, hot summer and we’re seriously looking forward to fall days. We’ve been keeping things cool by mixing up all our favorite mocktails (that can easily be non-virgin!) and wearing our favorite new white two-piece from Frankie’s Bikinis. We’ve managed to swing some end of summer beach days and stock some new arrivals as we prepared for one of our favorite events of the year, Miami Swim Week. Major style inspiration down on those beaches by the way! Make sure to check out this Instagram in the moment feed to remember all the amazing looks from swim week.

Even though our schedules are filling up with back to school activities, we’re still checking out this weekend’s 30A events, maybe we’ll see you out? Enjoy this week’s #OpheliaTheLove features and we’ll be back with more insider updates next week! Happy weekend, beach babes!



@lilll.romeo in the chicest one piece from @beccaswim! ???

 @lillian1204 & @caro____16 showing us how it’s done!

? We’re star struck for @frankiesbikinis! ? Looking so chic, @emmemartin! ?

@olivia.orr & @mary_miley taking in that daily dose of vitamin D ???? wearing @boysandarrows //

Hey loves! How are things? We’ve been settling back to our normal schedule after the magic and *welcomed hustle* that was Miami Swim Week! We’re also lamenting the end of summer day… Big sigh here.

While in Miami in between market and hitting all the shows we had a chance to attend some *amazing* parties and events with our girls while recapping our favorite new styles hitting next season. We’re so excited to share more about that as we receive new arrivals in! Vie Magazine followed along and shared quite a few snaps from our IG stories on their page… so if you missed it in real time, get caught up here! Lolli Swim might have stolen our hearts; think sunkissed California days and playful cotton candy inspired prints. Swoon… and the Acacia littles were the cutest thing we’ve ever seen on a runway.

For the week ahead we’re looking forward to wearing our Hey Girl top & Estella bottoms in the prettiest color of *2018*, Slated Glass, and catching some rays by the beach. Any plans on your end? We’re planning for fall beach bonfires now as the weather starts to cool off!  Maybe we’ll see you out! 🙂

p.s. naturally, we love seeing you guys sharing some of your favorite summer memories with us, so far! From the crystal-clear beaches of Florida to the beauty of the Bahamas, Ophelia girls know how to travel in style.



Checking in for the weekend! ⚓️? // @kecooper in @vitaminaswim doing Friday right!

SHOP all Vitamin A styles 

Mellow Yellow ??? // @marymargaretboud in @lspaceswim

SHOP all L*Space styles 

??? Seashell Queen @alexishodne beach babe’ing in @acacia & @lescoquinesusa

SHOP our favorite neutral styles

??OFF DUTY ?? // @camille_was_born_to_be_a_star looking so cute in @tlroom

SHOP our favorite beachy-inspired tees 

Curls & freckles and the sweetest striped bikini. ??? // @callie_englehart giving us that #OpheliaTheLove in @boysandarrows!


This week we collaborated with Noah Custer, known on instagram as @lilaussie_.

We’re fully obsessed over here with Noah’s work and are happy to see him creating amazing images and film out on the beaches of 30A. Noah’s an 18 year old rising senior at the New Orleans Center for Creative Arts with all sorts of talent. He told us that “happiness” is a big part of his life and that so far in life he finds experience to be the most valuable thing.

We support that thinking Noah! Read on to see more of Noah’s work featuring the darling Mary Margaret below!

We asked Noah to tell us a little bit more about himself and here’s what he shared with us:

Through years of self learning and a little bit of school for filmmaking and photography, I am pursuing my dream of traveling the world, creating content and telling stories through my photography and filmmaking.

Mary Margaret is wearing the Dylan top by Mary Grace Swim

(btw, we have this particular top stocked in all locations, in all sizes!)





























She is wearing Boys + Arrows here

(click the images to shop more Boys + Arrows!):

She is wearing L *Space here

(click the images to shop the suit!):

















































Noah added in our little chat that he loves nothing more than inspiring others to follow what they love! We’re definitely inspired!

Plus, we’re pretty sure he’s got a bright future ahead of him! Thanks for sharing your work with us Noah! To see more of Noah’s work visit his instagram page and take a look at his youtube channel also!

In the midst of a busy week, we loved seeing our Ophelia girls out there in all our favorite styles of summer. Everything from your best brunch look (yep, ‘brunch looks’ are now a thing, trust us) to white, sandy beaches serving as the backdrop to your new 60s vixen beach babe suit– we’re so excited to share this installment of our top style picks this week!

P.S. here’s our favorite summer jams if you’re heading out on a weekend adventure for the 4th!


Bahama Mama! We’ve got #opheliagirls all over the world from 30A to the Bahamas baby! // @kayleeb7 in @tlroom ??!

Shop our super soft tees here.

It’s almost holiday time. ?? No matter where in the world you are, find your nearest beach and settle in for the weekend! // @aceatthebeach wearing @mikoh

Shop all Mikoh styles here. 

Glam to the max in the NEW @pitusa.co Pima Sundress ?? // @brooketaylorr at our Grand Blvd. location!

Shop this dress in any of our 3 locations + shop our favorites sundress picks here.

Hey @laurenbrightt you said it best: nothing is better than 3☀️A! Thanks for sharing your #OpheliaLove, you’re killing it in @seafollyaustralia ??❤️!

Shop Seafolly styles here. 













Thanks for following along! Stars + Stripes 4eva! ❤️??! ?


Shop all our July favorites here. 

How was everyone’s 4th?! We hope it was filled with bright and sparkly fireworks, breezy beaches, and possibly one too many hot dogs (hold the ketchup) and watermelon slices (guilty as charged). We had quite a busy week here at Ophelia between all three of our 30A locations as it’s one of our favorite weekends of summer. We also shared some fun updates on social, which even included a swimwear style-watch Facebook live (make sure to check it out if you’re searching high and low for a swimsuit that works for your body!) celebrating National Bikini Day! Yes, it’s a thing, and we LOVED sharing some of the hottest current styles in swimwear with all our fellow Ophelia girls out there.

Our motto for current trends this year was easily ‘less is more’ (style alert: like this super chic indigo colored one piece from Mara Hoffman that doubles as our favorite bodysuit!) as we’re seeing more coverage from all our favorite designers this summer. 

This week’s Ophelia Girl feature is all about fresh takes on July 4th’s love of red, white and blue. Something about this year has felt as if rocking those colors throughout the year really works more so than ever, so make sure to keep a tab of your favorite red/white/blue picks online and in-store!

P.S. if you’re planning a visit to 30A anytime soon (or want some inspo on what to do this weekend if you live here!), here’s one of our favorite travels guides from Glitter Guide!

@maleenapruitt by the beach rockin’ Red, White & Blue stripes (plus a beautiful, summery, yellow) all day long here at 30A!

SHOP: our favorite one-piece picks 

The @marahoffman crisscross front one-piece on the beautiful @_jennakaye is pure M A G I C! ?

SHOP: our Mara Hoffman styles 

Shouldn’t every day be #nationalbikiniday?! ?? Yessss! // We’re celebrating with besties @mary_miley & @akcalhoun_ in @boysandarrows & @seafollyaustralia ???

SHOP: Boys + Arrows || Seafolly Australia 

How to be patriotic all weekend long…this is how!@mpatenimocks ?❤️

SHOP: all Vitamin A styles 

⛴?@elliepope7 in @boysandarrows knows how to Positano party ? and @kristenblossmangroup (in @ellamoss) might be the most glamorous woman on the Amalfi coast! ?✨

SHOP: all our new styles

Cheers beach babes! xoxo,


The last few weeks have been filled with exciting travels (we had so much fun in NYC buying for the shop you guys!) and adding a ton of new styles to the Ophelia online shop (we’re currently swooning over these Mara Hoffman picks), but we’ve finally had a minute to catch up and say hi here!

Plus we’re so excited to share some of our Instagram-style favs from this summer (so far!) from Ophelia Girls, both near and far. You guys have been rocking it around the 30A beaches and way beyond too.

You could be featured next, so be sure to check-in each week!









?? catching waves and new @marahoffman, available in store now! @totsiiii!

Shop all our latest Mara Hoffman styles here

From USA to Australia @aceatthebeach will always be our girl! ?❤? She’s rocking @tavikswimwear!

Shop all our latest Tavik styles here. Want a basic black bikini to rock all summer long? We can’t stop dreaming of this one.










BFFS + bikinis ❤ @apg_1 rocking her @vitaminaswim in serpentine.

Shop all our latest Vitamin A styles here.

(Pictured top right: Emelia Triple Strap Bottom in Serpentine available online, shop it here.)








@ana_bonana_ being a total babe ? in her @boysandarrows from Ophelia.

Shop all our latest Boys + Arrows styles here.

Ana’s bikini is available online, shop it here.









@beachriot?! ⭐️ YES, PLEASE. (Ok, this one isn’t from an #Opheliagirl but one pieces are a hit this summer, and thanks to Beach Riot, we’ve got you covered when it comes to the hottest styles.)

Shop all our latest Beach Riot styles here. (Psstt! This is one of our faves, and it’s on sale!)


Shout out to all our Ophelia Girls – we will be featuring lots more of our favorites on IG stories, go follow along there and and stay tuned for the latest news here on our blog!

For the girl who dreams of…. SALE! We’re making dreams come true. We’ve loaded up our online shop with all sorts off goodies and here’s a round up of our favorites.

See ya on the interwebs Ophelia babes … besides what else is a beach loving girl to do on a rainy day? (Get them while you can!)


The Mamba One Piece

From Beach Riot, this little number is a high neck suit with an adjustable tie at the neck and low cut back. It features cheeky coverage and textured, color-block blue & pink V panels.

The Mimi Top in Hawaiian Blush

From Frankies, the Mimi Top in Hawaiian Blush is a boho chic adjustable, high neck halter top and features crochet detailing and an ultra sexy cut out front. Throw on your favorite high waist pants (like these from Flynn Skye and go straight from the beach to a night out.



The Stella Top in Black

The Stella Top in Black from Frankies is a crochet triangle top with adjustable over the shoulder straps. Pair it with the Marrakesh Pom Pom tote for the ultimate boho vibes.



Moss One Piece in Everglades

The Moss One Piece from Beach Riot in Everglades features alligator embossed fabric, a V-Neck cut with gold triangle details and ties at the back of the neck. Moderate back coverage. This might be one of the most glamorous pieces in the shop right now.


The Malia Top in Night

The Malia Top in Night from Issa De Mar features a fixed triangle cut, adjustable over the shoulder straps and back clasp with a black and cream color blocking pattern. Pile on your #FLOATY with your bestie in this one and you’ll be the cutest girls on the beach.



The Mimi Top in Cloud

The Mimi Top in Cloud from Frankies is a boho chic adjustable, high neck halter top and features crochet detailing and an ultra sexy cut out front. This one is a standout on it’s own and who doesn’t look gorgeous in this color?!




As always, shop online or come see us in any of our three locations!


To kickoff the mystical and magical days of summer here at Ophelia, nothing makes us happier than highlighting some of our favorite looks from Ophelia babes from coast-to-coast. From the scenic coastal towns along highway 30A, and beyond, this summer we’re planning festive days spent jamming to our favorite new tunes, listening to the waves, packing a good book (looking this list over!), and of course evenings filled with good friends, chilled rose, delicious recipes and the most perfect Florida sunsets.

Best of all, though? The style and confidence that goes hand-in-hand with our best summer yet: from classic parisian-influenced pieces to summery, Miami-inspired nude basics, Ophelia girls have a timeless style curated by the inner-beach babe in us all, because you don’t have to live on the coast to embrace your Ophelia girl style!

We’ll be featuring our favorites each week over on instagram (of course) and here too! So keep tagging us!

P.s. don’t forget to shop the latest Ophelia swimwear additions online and visit any of our 3 locations. We’d love to meet you and help kickoff your best summer style, in the meantime here’s a few of our favorites of the week!




Shark Week will be here before you know it. If you’re unfamiliar with Shark Week, let us share a little bit about it.

IMG_9986Shark Week: Shark Week is an annual, week-long TV programming block created by Tom Golden at the Discovery Channel, which features shark-based programming. Shark Week originally premiered on July 17, 1988. (Thanks, Google)

We are currently twenty days away from Shark Week. If you need a more accurate update, just click here: http://whenissharkweek.com/shark-week-countdown/


To accurately celebrateShark Week, we have decided to wear our favorite style this year from Boys + Arrows:meet the Shark Print. We vow to wear this bikini every day of shark week, not cheating with any of our other favorite suits. Join us?


Pictured: Alden Easter in Boys and Arrows Shark top and Mikoh bottoms from Ophelia

Photography: Will Easter