How was everyone’s 4th?! We hope it was filled with bright and sparkly fireworks, breezy beaches, and possibly one too many hot dogs (hold the ketchup) and watermelon slices (guilty as charged). We had quite a busy week here at Ophelia between all three of our 30A locations as it’s one of our favorite weekends of summer. We also shared some fun updates on social, which even included a swimwear style-watch Facebook live (make sure to check it out if you’re searching high and low for a swimsuit that works for your body!) celebrating National Bikini Day! Yes, it’s a thing, and we LOVED sharing some of the hottest current styles in swimwear with all our fellow Ophelia girls out there.

Our motto for current trends this year was easily ‘less is more’ (style alert: like this super chic indigo colored one piece from Mara Hoffman that doubles as our favorite bodysuit!) as we’re seeing more coverage from all our favorite designers this summer. 

This week’s Ophelia Girl feature is all about fresh takes on July 4th’s love of red, white and blue. Something about this year has felt as if rocking those colors throughout the year really works more so than ever, so make sure to keep a tab of your favorite red/white/blue picks online and in-store!

P.S. if you’re planning a visit to 30A anytime soon (or want some inspo on what to do this weekend if you live here!), here’s one of our favorite travels guides from Glitter Guide!

@maleenapruitt by the beach rockin’ Red, White & Blue stripes (plus a beautiful, summery, yellow) all day long here at 30A!

SHOP: our favorite one-piece picks 

The @marahoffman crisscross front one-piece on the beautiful @_jennakaye is pure M A G I C! 🔮

SHOP: our Mara Hoffman styles 

Shouldn’t every day be #nationalbikiniday?! 👙🌟 Yessss! // We’re celebrating with besties @mary_miley & @akcalhoun_ in @boysandarrows & @seafollyaustralia 🐚🐚🐚

SHOP: Boys + Arrows || Seafolly Australia 

How to be patriotic all weekend long…this is how!@mpatenimocks 💙❤️

SHOP: all Vitamin A styles 

⛴💦@elliepope7 in @boysandarrows knows how to Positano party 🎉 and @kristenblossmangroup (in @ellamoss) might be the most glamorous woman on the Amalfi coast! 🔥✨

SHOP: all our new styles

Cheers beach babes! xoxo,

Ophelia

For the girl who dreams of…. SALE! We’re making dreams come true. We’ve loaded up our online shop with all sorts off goodies and here’s a round up of our favorites.

See ya on the interwebs Ophelia babes … besides what else is a beach loving girl to do on a rainy day? (Get them while you can!)

The Mamba One Piece

From Beach Riot, this little number is a high neck suit with an adjustable tie at the neck and low cut back. It features cheeky coverage and textured, color-block blue & pink V panels.

The Mimi Top in Hawaiian Blush

From Frankies, the Mimi Top in Hawaiian Blush is a boho chic adjustable, high neck halter top and features crochet detailing and an ultra sexy cut out front. Throw on your favorite high waist pants (like these from Flynn Skye and go straight from the beach to a night out.

The Stella Top in Black

The Stella Top in Black from Frankies is a crochet triangle top with adjustable over the shoulder straps. Pair it with the Marrakesh Pom Pom tote for the ultimate boho vibes.

Moss One Piece in Everglades

The Moss One Piece from Beach Riot in Everglades features alligator embossed fabric, a V-Neck cut with gold triangle details and ties at the back of the neck. Moderate back coverage. This might be one of the most glamorous pieces in the shop right now.

The Malia Top in Night

The Malia Top in Night from Issa De Mar features a fixed triangle cut, adjustable over the shoulder straps and back clasp with a black and cream color blocking pattern. Pile on your #FLOATY with your bestie in this one and you’ll be the cutest girls on the beach.

The Mimi Top in Cloud

The Mimi Top in Cloud from Frankies is a boho chic adjustable, high neck halter top and features crochet detailing and an ultra sexy cut out front. This one is a standout on it’s own and who doesn’t look gorgeous in this color?!

As always, shop online or come see us in any of our three locations!

#OpheliaTheLove
#OpheliaSwimwear
https://www.opheliaswimwear.com/product-category/sale/

To kickoff the mystical and magical days of summer here at Ophelia, nothing makes us happier than highlighting some of our favorite looks from Ophelia babes from coast-to-coast. From the scenic coastal towns along highway 30A, and beyond, this summer we’re planning festive days spent jamming to our favorite new tunes, listening to the waves, packing a good book (looking this list over!), and of course evenings filled with good friends, chilled rose, delicious recipes and the most perfect Florida sunsets.

Best of all, though? The style and confidence that goes hand-in-hand with our best summer yet: from classic parisian-influenced pieces to summery, Miami-inspired nude basics, Ophelia girls have a timeless style curated by the inner-beach babe in us all, because you don’t have to live on the coast to embrace your Ophelia girl style!

We’ll be featuring our favorites each week over on instagram (of course) and here too! So keep tagging us!

P.s. don’t forget to shop the latest Ophelia swimwear additions online and visit any of our 3 locations. We’d love to meet you and help kickoff your best summer style, in the meantime here’s a few of our favorites of the week!

xoxo!

Shark Week will be here before you know it. If you’re unfamiliar with Shark Week, let us share a little bit about it.

Shark Week: Shark Week is an annual, week-long TV programming block created by Tom Golden at the Discovery Channel, which features shark-based programming. Shark Week originally premiered on July 17, 1988. (Thanks, Google)

We are currently twenty days away from Shark Week. If you need a more accurate update, just click here: http://whenissharkweek.com/shark-week-countdown/

To accurately celebrateShark Week, we have decided to wear our favorite style this year from Boys + Arrows:meet the Shark Print. We vow to wear this bikini every day of shark week, not cheating with any of our other favorite suits. Join us?

Pictured: Alden Easter in Boys and Arrows Shark top and Mikoh bottoms from Ophelia

Photography: Will Easter

 Meet Cassie Kelley: the first and original Womanista, wife to Charles Kelley of Lady Antebellum and now new mother to sweet baby Kelley. Cassie spends almost as much time on 30a as a local, at least as much as possible in between being a new mother and an on-the-road, always on-the-go cause my husband is in a major country band, wife. Cassie started Womanista back in 2012 as a platform to share things she was passionate about with women around the world. Now Womanista is home to an incredible group of bloggers and contributors with the same vision: women helping women.

So as if she wasn’t adorable enough, she rocks this Mara Hoffman bright romper from Ophelia like it was hand-made for her. And she’s got us convinced that it was. Cheers to cocktail hour!

Charles and Cassie’s first family vacation with their precious son was spent on 30a, soaking up the sun and relaxing on the beautiful gulf.

 Being a first time mother comes with a handful of new realities: little to no sleep, the responsibility of having a newborn completely dependent on you for life, new hurdles and obstacles (especially owning your own business) and so much more. The thought of finding your way to the beach in a bikini can be terrifying.. BUT it doesn’t have to be! You can dress your new body (which is so strong and amazing) without compromising your style (and by that we mean settling for a semi-horrifying “mom” tankini). Cassie enjoyed her first family vacay in this timeless Clover Canyon one piece and couldn’t have looked any more chic and supermom-y if she tried.

Cassie, here’s to you. You’re an incredible new Mom, total girl boss, amazing wife and someone who sets a beautiful example of how being a new mother doesn’t cramp your style, only amplifies it.

xo

We recently had the honor to join with Andi of Oui We Girl and shoot for her newest book, A Wanderful Life, that is being published in 2017. Andi is a creative that currently calls New Orleans home. Named one of the south’s 75 Most Stylish Southerners,  Andi’s experience ranges from Southern Living to Refinery 29. We were thrilled when we were asked to work together with her on shooting for her new book and had an incredible time working alongside one of the most creative and go-getter girl bosses in the south! We had a chance to ask Andi some questions to get to know more about her passion and what makes Andi, well, so “Andi!”

We are big fans of your Insta and blog! What inspired you to create OuiWeGirl?

Andi: I started the blog several years ago – I had a tumblr page, I shared things I loved, visuals that were inspiring me. It transitioned into a personal style blog, however what it is today is a serious departure from that. I’m a serious romantic and It’s become my story of bon vivants collecting perspective from around the globe. There’s a bit of self exploration that happens in the travels and the writing I do – and hopefully the reader can identify with that.

We’re so excited about your upcoming book project and we were super honored to play a small part via our recent shoot collab. Can you tell us a bit about it and when/where it will be available?

Andi: The past few years my travels have been the most extensive they’ve ever been. In that, the idea for the book was born. It’s titled “A Wanderful Life: A Modern Gypsy’s Guide to the Infinitely Stylish Road Trip.” It will feature 9 road trips and the creative muses that have the notion of gypsy traveling down to a science.  It’ll be released in Spring of next year (’17) and I’m hoping you’ll see it at Urban Outfitters, Anthropologie and of course all of my favorite boutiques like Ophelia!

What inspired you to shoot in our backyard of Scenic Highway 30-A?

Andi: I’ve spent quite a bit of time down on 30A and I find it to be such a beautiful and artistic little hideaway.

How would you describe your personal style?

Andi: Presently, as someone who travels so much I’m becoming more of a minimalist, however I love vintage pieces and things that tell a story… I saw a sign today that said “If Jimi Hendrix and Chanel had a daughter”… well, if they did, I’d be her and that describes my style perfectly.

Do you have any favorite go-to swimwear designers?

Andi: I love Mara Hoffman and Mink Pink, and Wildfox Couture has been a favorite forever.

Our founder Tori Von Pickren is a ‘New Orleans girl at heart’ like you. What is it about the Big Easy that you hold so dear?
Andi: My nomadic self finds the European, African and Caribbean blended city to be one of the most enriching in the world. The music, soul, style and general good nature of the locals – I’ll come back for all of that every time.