Summer is here and we always love seeing our customers update their wardrobes to match the new energy that comes with the season change! The Spring time is often associated with a sense of renewal and improvement and Summer brings that happy, vacay feeling and a positive glow! What better way to welcome those Summer vibes than upgrading your closet with some gorgeous new pieces?

Since it is peak festival season and vacation season too, Faithfull The Brand is the perfect it-girl staple that you’ll want to include in your suitcase for every adventure. With it’s laid back tropical getaway vibe Faithfull provides comfort and simplicity while remaining effortlessly stylish. The lightweight fabrics and flattering silhouettes make it totally wearable for all body types too! As seen on many influencers the brand has established itself as ‘cool girl’ approved. You’re bound to see these looks on your favorite bloggers and models all season long.

One of our favorite aspect of Faithfull The Brand is how versatile the styles are. The brand offers shirt dresses, easy pullover dresses and matching two piece combos you can take from a day of boating or beach combing or to an evening soiree! Oh, and did we mention you can get these looks without breaking the bank?

We’d love to see how you wear your Ophelia outfits! Don’t forget to share them using #OpheliaTheLove and tag us @opheliaswimwear! Happy Styling!




Hey there Ophelia girls!

Summer feelings are in the air! Can you feel it?! It’s time to get out there and channel your inner boho babe and join the riot. Beach Riot, that is. If you’re looking for a laid back vibe, a la Jane Birkin or love rocking surfer girl chic styles – this brand is  screaming your name! Think vintage crocheted styles amped up with modern silhouettes, bold florals, and warm paisleys. Our favorite new one-piece, the Karissa in yellow pairs perfectly with light denim cutoffs and a panama hat.  

Beach Riot is the type of brand that makes you feel effortlessly cool and we all know Ophelia girls always nail the effortlessly cool vibe! Some of our favorite beach babe bloggers like Halley of @thesaltyblonde and Natasha of @narrinanatasha are spotted on the regular wearing Beach Riot styles. Beach Riot is La Vie Boheme meets edgy and is forever one of our favorite Summer brands. Can you blame us?! Refine your inner sun worshipper by adding cute accessories, letting the hair flow and getting into the Beach Riot state of mind.

Here are some looks we love from Instagram to get you in the wanderlust spirit. If you see something you love – come on in and shop, or for our friends all over the world follow us on IG and send us a DM there!

Happy summer adventuring!



As we dream of escaping to tropical locales and warm weather getaways during these colder months, we can’t help but notice a major holiday vacation swimwear trend that’s happening pretty much everywhere we look: stripes. Classically cool, always, who doesn’t love stripes!?

It seems every blogger and celeb is rocking the trend on the beach and who can blame them? Stripes are that perfect in between pattern for when you want something more than a solid color bikini, and yet you’re still not quite ready to bring the florals back out. Stripes will keep your swimwear on trend all winter long, and season over season.

The brand of the moment doing it right? Vitamin A. The effortless designs will always make you look so chic (without even having to try) and will hug your body just right. The seams lie flat against the skin to create figure-flattering perfection! Vitamin A is a favorite around here and once you make your first purchase you might never go back!

See for yourself (and click to shop the images!):

@katie.fitzsimmons in the Moss Top

@meredithmickelson in the Tulum Bottom

@jaydahrobinett in the Moss Top

@the_salty_blonde in the Havana Crop Top

Click here to see the full line up and stock up on your favorite Vitamin A pieces that we promise, you’ll still love just as much even we when transition back into spring. Trust us, stripes never really go out of style.

Happy Holidays!
xo, Ophelia

Shop more from Vitamin A here:

As we get into the swing of the holiday season, we’re looking to one of our favorite brands (and some bloggers we adore) to give us that summer feeling in the midst of winter {and} to give us constant inspiration from their travels all around the world. Nothing makes us crave summer more than seeing photos of the sandy beaches in Tulum, poolsides in Malibu, deep blue waters of Thailand, and beautiful palms of the Yucatán. How many of you out there have island getaway plans for Christmas and New Years? (We want in!) 

L*Space is forever a hit around here, and here’s why: the minimal yet chic designs suit every girl, every occasion, and every travel situation too! We love the resort season’s retro flair, high waist options, pullover bandeaus and the variety of seaside-ready silhouettes. L*Space is truly that sun-kissed California lifestyle brand. You’ll definitely want to put an L*Space bikini at the top of your holiday travel packing list!

Click here to shop our favorite L*Space styles and don’t forget to show us photos from your tropical getaway this holiday season (tag us on instagram and use our #OpheliatheLove hashtag too)!

{we’re already jealous, btw}




@prettysickly in the Ridin’ High Rebel Top + Frenchi Bottom

@caro_e_ in the Gold Horizon Miller Top

@alyssalynch in the Ridin’ High Rebel Top

@throughherstyle in the Sandy Classic Bottom

Shop more from L*Space by Monica Wise here:

With the holiday season coming in hot, we’ve been busy preparing the shops with new arrivals and trendspotting fresh, new looks as we head into all things merry and bright. One brand we can’t get enough of is Acacia and their newly-launched Resort collection. ? Think dreamy pieces with unexpected details, flattering cuts, jewel-toned neutrals, and bold florals that are reviving our love of the already-trending (like this one we’re currently loving) print itself.

We’re giving all of YOU, our Ophelia girls, an exclusive look at the Acacia Resortwear line that will be available soon here in Ophelia HQ, just in time for the holiday season.

p.s. Looking for something today, love? Shop some of our current favorite florals, stripes, and neutrals available online!


As we transition into the cool and crisp evenings filled with jewel-toned leaves, a glass of red wine vs rose, and a sweater for good measure, we’re still finding a place for eternal summer and balmy beach days. The new season has been a natural style evolution with fall’s best looks sporting pretty, neutral basics (marshmallow tans, burnt oranges, earthy reds) with classic, minimal silhouettes and autumn-toned dainty floral prints with high waist bottoms. These looks are taking us from our morning yoga sesh, coffee with our favorites, nights out dancing, and of course, back to the endless days of summer on 30A.


If you’re looking for something that will take your look into fall we’ve rounded up, we’ve put together looks that embody all our favorite fall trends as of late…

????? @gracefullytaylored in our L Space Swim’s Ridin’ High Frenchie. Shop it now

@tessagreiner feelin’ witchy in Wildfox Couture. Shop it in-store

@katie.fitzsimmons is sporting the Moss Top Marin in stripes after her morning yoga sesh, taking her look from beachside to beachside yoga. Shop it now

It’s not really fall until you have this super versatile Le Chic Wrap in classic black stripes to throw on when you’re feeling the weather turn chilly. Shop it now

Love these french cut bottoms and this shimmery, Gold Horizon top that can take you from the beach and beyond. We’re pairing ours with high-waisted pants for an instant outfit. Shop it now

Can’t get enough of this muted fall floral print to keep summer glowing all year long. Shop it now



Hi there! The best of fall days are upon us, the smell of the farmer’s market berries, relaxing in the sun reading your new favorite book, long evenings laughing with your best girlfriends, chilled wine, and lush patios. Does it get any better? Yep- when it comes to what we’re wearing, naturally! From ocean-inspired hues (Slated Glass!) to retro it-girl vibes, we’re soaking up the sun in the best way we know how – in style. Shop our favorite new looks in-store and our *new arrivals* online as you build your fall wardrobe!

 This week’s Ophelia girls are where we’ve been looking to for some major style inspo. We’re flashing back to some of the best moments of the summer! Check out our instagram for weekly inspo, too. <3


REBEL REBEL ⚡️ @adddiie living for the weekend in the new @lspaceswim Rebel Stripe Top + Portia Stripe Bottom!

SHOP our Rebel L*Space swimsuit 

We love our sweet summer season #OpheliaGirls and miss them so much when they head back off to school! // @brooketaylorr (with BFF @_sparnold_ ?) you’re looking like a star in @vitaminaswim! ⭐️⭐️⭐️

SHOP Vitamin A styles

Goodnight weekend, see you in our dreams ??? // @marymargaretboud & @brielleviator in @mikoh!

SHOP Mikoh styles

Beautiful @emmydobbins & @emily_whitlock mix & matching their @boysandarrows wishing the summer days would stay forever ???

SHOP Boys + Arrows styles

When you’ve found your spirit animal in a t-shirt ??? // one of our favorites @cassiemkelley in the “I Want It Delivered” Rebel Raglan from @wildfoxcouture

SHOP WildFox Couture 

It’s the first day of Fall, and doesn’t September feel like a breath of fresh air? The days feel a little more magical caught between the two seasons and everyone is floating from the glow of summer. We’ve embraced this month in all ways, especially celebrating our end of summer sale here and on @opheliathelove insta that will bring your fall wardrobe some extra happiness (this night-shirt-turned-your-favorite-new-basic-black-blouse is on sale and we can’t get enough!).

 In the meantime, we’re gearing up for some fun ways to relax here in 30A and have been dreaming about bonfires and lazy nights. What are some ways you’re planning to make the most of September’s chill and relaxed vibes?

For the weekend, we’re looking forward to a relaxing girls night out, probably Netflix and the softest t-shirt ever will also be involved. We’ll also be scouting our favorite instagram shots for some fall style inspo. We’ve been absolutely loving all our Ophelia girls out there making the most of summer’s last days in-style both near and far!


Does it get any better? @hannahswildparty in @beachriot soaking up the sun in Australia

 SHOP Beach Riot styles here 


The @lspaceswim “Hey Girl” top on @sarairollins on the beaches of Bermuda

SHOP L*Space styles here

@ashleyk_hawaii in the cutest Mikoh swimwear style with the cutest Ophelia beach baby we’ve seen this summer

SHOP all Mikoh styles here 

@_thefab3 // ? killing it in one of our favorite new arrivals from @tularosalabel

SHOP the look at our Seacrest location! 

And summer glows on, @sav_vannah & @elleewing in the prettiest @montce_swim

SHOP all Montce styles here

This summer was packed with the awe of the Universe – the Solar Eclipse, especially, made for some serious magic we’re still day-dreaming about. It’s the kind of magic that’s making us want to throw a suitcase of our favorite pieces of the summer, jump in the car (preferably, no top, wind in our hair, please), and start driving West. A beach indefinitely. Ring a bell? Shoutout to all our wandering spirits out there! Speaking of, we loved this Four Seasons Hualalai blogpost featuring L*Space and Vitamin A, their trip looked like a dream. We highly suggest giving it a look over for trip inspiration!

Sooner than later, speaking of, fall will be upon us so that road-trip might be right around the corner. Until then we’ve seen so many amazing textures, styles, cuts, and colors from our favorite brands that we’re looking to rock during those weekend nights. We must say it’s truly been hard for us to pick just one of our ‘favorite styles of summer’ (we’ve come pretty close, though!).

We had a hard time choosing which Ophelia girls would be featured this week – all of you are styles muses in our Universe- to the moon and the stars loves! We hope the magic of the summer keeps shining into your week.



@everydaypursuits in @lspaceswim’s hottest suit of the season with earth-tones and the perfect cut

SHOP all L*Space styles

@emilyrosehannon embodying the retro, cool-girl vibe of the twenty-first

SHOP this style from L*Space

Living her best mermaid life in @lescoquinesusa ??? // @mmfran8391 featured in the @loveparisparker

SHOP all simple and chic styles

The L*Space swimsuit of the season featured on Four Seasons Hualalai

SHOP this style from L*Space

The @pondicherie_ Jaya striped tunic ⚪️⚫️, mindfully sourced resort wear and a serious shop favorite!

SHOP this tunic in-store + flowy styles online

Hey beach babes! We hope you’ve had a magical week as we raced through the indian summer days of August. Can you even believe it’s the first of September?! These end of summer days have been flying by for us for sure! We’ve just returned from Palm Beach for another trip to Market, and we’re reminiscing over our collab shoot with wanderlust style maven and blogger, Oui We Girl along with the amazing stylists at Paris Parker

For our New Orleans adventure we arrived at the newly-opened Drifter Hotel which is officially one of our favorite must-sees of NOLA if you’re visiting anytime soon! As we set up for the photoshoot we had some time in-between to sip coffee and nibble on croissants while checking out the amazing 1960’s Art Deco vibes of the space. Think 60s-style green flapper draped lightening, pop-art murals, bright prints of unexpected colors mixed with pearly-hued pastels and some wonderfully tacky wood paneling for good measure. The shoot was set to roll after the models threw in a pink, sprinkled donut float in the pool, naturally. We’ve got our own Unicorn FLOATY here if you don’t have one yet!

If you’d like to see some of the amazingness that came out of the shoot, make sure to check out  Paris Parker’s behind the scenes recap on their blog and the lookbook as well! After wrapping the shoot we came back to 30A with so much style inspo which carried over into this week’s Ophelia girl’s blog features. Thanks for sharing so many magical style moments of your own. Til’ next week!

BTW! We’ll be out on the Sidewalk for the Seaside Sale all weekend, come by and shop our sale bins and say hello!


Follow the beach bound babe ??? // @mary_margaret_ wearing‘s Dylan Top, truly a flirty girl, off the shoulder original that we’ve just stocked at all locations in all sizes, so come get yours! ???

SHOP your favorite beach-ready wear styles here

The perfect chill. ❤️? @mary_margaret_ shot by @lilaussie_wearing @boysandarrows! Shop Mary’s top here.

SHOP Boys + Arrows styles.

Red hot ❤️ in Mykonos. #OpheliaGirls all over the world! // @violetamignot in @boysandarrows & @melissemartineau in @mikoh!

SHOP Mikoh styles. 

Living it up in @lspaceswim on the Santorini rooftops.

SHOP L*space styles.

??? @chaseenelson you’re the cutest in @beachriot, even when you’re a little sunny side up.

SHOP all Beach Riot styles.